Enlightenment from the Marketing War between JD.com and Meituan: A Guide to Breaking the Deadlock for Foreign Trade Companies of Laptop Accessories

Enlightenment from the Marketing War between JD.com and Meituan: A Guide to Breaking the Deadlock for Foreign Trade Companies of Laptop Accessories

During today's morning meeting, a case of the marketing war between JD.com and Meituan shared by a colleague has brought us many valuable references for our foreign trade business of laptop accessories. In the fierce competition, JD.com and Meituan have seized the market with their respective unique strategies. This has inspired us to optimize our business in the following aspects:

• Precise Positioning and Creating Differentiated Products: JD.com targeted the pain points of the food delivery market by offering zero commissions to merchants and providing social security for riders. We should also conduct in-depth research on the international market and create differentiated products according to the needs of customers in different regions. For example, in response to the European market's preference for environmentally friendly materials, we can develop laptop casings made of degradable materials. For the North American market, which has a demand for high-performance accessories, we can launch radiators with a 30% improvement in heat dissipation efficiency, attracting target customers through unique product features.

• Innovative Marketing and Expanding Diverse Channels: JD.com launched the "10-billion-yuan subsidy" to attract consumers, and Meituan increased its brand exposure by promoting its own advantages. We can draw on this idea. On the one hand, we can set up limited-time discounts and full reduction activities on cross-border e-commerce platforms to stimulate customers to place orders. On the other hand, we can cooperate with overseas tech influencers. Through video content such as product reviews and usage recommendations, we can enhance the brand's popularity in the overseas market and accurately reach potential customers.

• Optimizing Services and Improving Customer Experience: Both JD.com and Meituan attach great importance to the experience of consumers and riders. We need to strengthen our service awareness. Establish a fast-responsive after-sales team to solve customers' product usage problems within 24 hours. Optimize the logistics and distribution plan and cooperate with high-quality international logistics providers to ensure that products are delivered on time and safely, thus enhancing customer satisfaction and loyalty with high-quality services.

• Integrating Resources and Strengthening Supply Chain Collaboration: JD.com makes use of the advantages of its own logistics system, and Meituan relies on its distribution network resources. We also need to integrate upstream and downstream resources. Sign long-term cooperation agreements with raw material suppliers to ensure a stable supply of raw materials and reduce procurement costs. Optimize the internal production process and flexibly adjust the production plan according to order requirements to improve the overall efficiency of the supply chain and enhance our ability to respond to market changes.

• By learning from the competitive strategies of JD.com and Meituan and implementing the above measures, we are confident that we can build core competitiveness in the international laptop accessories market and achieve sustained business growth and breakthroughs.